Ellen Byron of The Wall Street Journal (February 12, 2009) reports that instead of adding more blades, Gillette’s Fusion ProGlide will launch this June with ”several technological advancements, including blade edges that are so fine they can only be seen at high magnification, a ‘snow-plow guard’ that prevents hydroplaning and a new ergonomic grip that improves traction.”

“It’s not about blade count,” says Mathew Wohl, P&G’s general manager of male new products and shave care. (more…)