Andrew Adam Newman reports in The New York Times (May 12, 2011) that Good, the integrated media platform for people who want to live well and do good, is launching an agency, Good/Corps, to work with other companies on philanthropic initiatives.

Good is credited with helping to develop The Pepsi Refresh Project, which awarded more than $20 million to approximately 1,000 projects in 2010. The Pepsi Refresh Project encourages humanitarians to promote their causes on the Pepsi website and on Facebook, and consumers decide who should be awarded money by voting online. Now in its second year, Pepsi Refresh has been recognized by Forbes magazine as one of the five best social-media campaigns. (more…)