Tina Wells, writing for MediaPost’s Engage: Gen Y blog, provides marketers with her top 10 tips for 2011. Here are Ms. Wells’ key tools for effective marketing to Millennials. (more…)
Filed under: FASHION | Tags: George Zimmer, Kelton Research, Men's Wearhouse
Unlucky in love? Well, perhaps it’s time for a style upgrade. According to the findings from the inaugural nationwide Well-Dressed Men Survey commissioned by Men’s Wearhouse, not only are well-dressed men viewed as sexier, smarter, cooler, and more successful, but they also fare better in relationships than their sartorially-challenged counterparts. More than nine in ten (91%) of Americans claim that dressing well makes men appear more physically attractive, and three-quarters (75%) contend that that well-dressed men are more successful in the workplace than their colleagues. (more…)
Filed under: FASHION | Tags: Calvin Klein, Gucci, IMAX, Look3D, Marchon, Nautica, Oakley, RealD
While 3-D movies may be all the rage, the eyewear that you are given at the cineplex to watch these films is not. But not to worry, relief is on the way. Eyewear manufacturers like Oakley and fashion companies such as Gucci, Calvin Klein, and Nautica are all introducing lines of 3-D glasses. (more…)
Filed under: ENTERTAINMENT | Tags: Apple, Conde Nast, Forrester Research, Glamour, GQ, iPad, Scott McDonald, The New Yorker
According to Advertising Age (October 12, 2010), Forrester Research reports that 5.25 million iPads have already been sold in the United States, and sales of the Apple device are projected to hit the 12 million mark by the conclusion of the 2010 holiday season. As tablet sales begin to hit critical mass, it is important for marketers to understand and gauge what is resonating with iPad consumers, two-thirds of whom are men. (more…)
Filed under: GROOMING | Tags: Activision, Albert Maysles, Brett Ratner, Brigitte Lacombe, CAA, Chad Pregracke, Discovery Channel, Guitar Hero, Mike Rowe, Mitchum, Sundance Channel
Andrew Hampp of Advertising Age reports on Mitchum’s partnership with CAA Marketing and film director Brett Ratner on a branded-entertainment campaign to pump some fresh energy into the venerable 40-year old deodorant/anti-perspirant brand.
Mr. Ratner commissioned the documentarian, Albert Maysles (“Grey Gardens” and “Gimme Shelter”) to find the “hardest working person in America.” The contest was promoted through magazine advertisements, TV spots, and social-media ads. “I’m looking for things that are alternative ways to market a brand,” said Ratner to Advertising Age. “I avoid coming up with the idea for commercials because that’s something outside my expertise. What was exciting was creating a concept that is reachable in many formats.” (more…)
Filed under: FASHION | Tags: Adidas, Joe Montana, New Balance, Reebok, Skechers, The Wall Street Journal, toning-shoes, Wayne Gretzky
Multi-tasking middle-aged women who do not have the time to go to a gym have turned the shoe-toning market into a $1.5 billion juggernaut in 2010, soaring from $300 million in 2009. But in order to keep business booming, Veronica Dagher of The Wall Street Journal reports that toning-shoe companies are now targeting the husbands of these busy housewives. (more…)
Filed under: RETAIL, TECHNOLOGY | Tags: Best Buy, Dunkin' Donuts, Home Depot, Interpublic Group of Cos., IPG Media Lab, J.C. Penney, Shopkick, Stop & Shop Supermarkets, Veronis Suhler Stevenson Partners
Emily Steel of The Wall Street Journal (August 26, 2010) reports that marketing companies are experimenting with a host of new digital technologies to pitch to consumers while they shop, including interactive dressing room mirrors, kiosks with virtual customer-service agents, and digital scanners that offer personalized discounts.
Interpublic Group of Cos. (IPG) new retail center at its Media Lab in Los Angeles is testing ways for marketers to develop deeper connections with consumers, and to better understand what activates consumers to buy products and services. Interpublic is trying to help companies think differently about the role of the retail store, in order to better compete against the interactive experiences that consumers engage in when shopping online. (more…)
