Filed under: TECHNOLOGY
MediaPost (April 12, 2011) reports that MGH recently commissioned a study among smartphone users to determine the usage of QR codes. More than seven in ten (72%) respondents indicated that they would be likely to recall an ad with a QR (Quick Response) code. A QR code uses barcode-like images containing messages that can be unlocked by using an application (e.g. Micrsoft Tag, Google Goggles, Stickybits, etc.) on a smartphone. (more…)
Gen Y, the 75 million Americans age 12-29, represents the largest generational cohort since those much-ballyhooed baby boomers. Erik Sass of MediaDailyNews reports that a new study was conducted by L2, a think-thank which specializes in digital innovation, to examine Gen Y’s media consumption habits, specifically the cohort’s most affluent members.
The L2 study was based on an international survey of 535 young adults who expect to be earning more than $80,000 per year in the near future. Of particular importance, the study delved into the implications for luxury marketers aiming to connect with Gen Y consumers who are more focused on premium brands. The study provides several compelling trends and statistics that should be of significant import for marketers who are planning their media strategy over the next 12-18 months. (more…)
Filed under: TECHNOLOGY | Tags: Biz Stone, Coca-Cola, Conan O'Brien, Dick Costolo, Evan Williams, Facebook, Fred Wilson, Google, Microsoft, MySpace, Starbucks, Stephen Colbert, Twitter, Virgin America
Jessica Guynn of the Los Angeles Times (January 30, 2011) reports that 2010 marked the year that Twitter became a worldwide phenomenon, and 2011 will be the year that Twitter tranlates its cultural impact into meaningful revenue. EMarketer estimates that Twitter will reel in $150 million in revenue in 2011 – triple its revenue of $45 million in 2010. By 2012, revenue is estimated to hit $250 million. (more…)
Filed under: RETAIL, TECHNOLOGY | Tags: Best Buy, Dunkin' Donuts, Home Depot, Interpublic Group of Cos., IPG Media Lab, J.C. Penney, Shopkick, Stop & Shop Supermarkets, Veronis Suhler Stevenson Partners
Emily Steel of The Wall Street Journal (August 26, 2010) reports that marketing companies are experimenting with a host of new digital technologies to pitch to consumers while they shop, including interactive dressing room mirrors, kiosks with virtual customer-service agents, and digital scanners that offer personalized discounts.
Interpublic Group of Cos. (IPG) new retail center at its Media Lab in Los Angeles is testing ways for marketers to develop deeper connections with consumers, and to better understand what activates consumers to buy products and services. Interpublic is trying to help companies think differently about the role of the retail store, in order to better compete against the interactive experiences that consumers engage in when shopping online. (more…)
Filed under: ENTERTAINMENT, TECHNOLOGY | Tags: Fox TV, Fringe, Glee, Lone Star, QR Codes
QR “quick-response codes” will be integrated with Fox’s advertising campaign to promote its 2011 fall season lineup. CBS has previously used QR codes for its shows, and now Fox will actively use the technology.
Known as Fox Codes, consumers will be able to use their camera-enabled smartphones – from a downloadable “QR Scanner” app – and scan magazine ads and static billboard ads of Fox shows such as “Lone Star,” Fringe,” and “Glee.”
Media Daily News reports that users of the Fox Codes will have access to additional show materials including “videos, first-look photos, behind-the-scene footages and exclusive cast interviews.”
Filed under: RETAIL, TECHNOLOGY | Tags: Forrester, geo-fencing, Paul Gelb, Placecast, Publicis Groupe, Razorfish, The New York Times, the North Face
As part of its new marketing campaign, the North Face, the outdoor apparel and gear company, is sending mobile users text messages as soon as they get near one of their stores.
For years marketers have been fascinated by the advertising potential of the mobile channel because of cell phones’ ubiquity, over 230 million Americans own a cell phone, and because they send signals about shoppers’ locations. Claire Cain Miller of The New York Times (February 23, 2010) reports that “the dream has been to send people ads tailored to their location, like a coupon for a cappuccino when passing a coffee shop.” (more…)
According to Mediamark Research & Intelligence (MRI), more teens are choosing texting over instant messaging as their preferred channel of communication. Nearly 6 in 10 (57%) teenagers report that they text messaged (SMS) on their mobile phones in the past month, compared to 42% who instant messaged (IM) over the same period of time.
The number of teens who text has increased 50% since 2007, while teens who IM has declined (-13%) during the same time frame. Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI, reports on the pervasive influence of text messaging in teens’ lives. (more…)
