Ray Smith of The Wall Street Journal reports that after years of catering to women, bed makers are ‘manning up.’  While women have historically been the primary decision makers among bed-buyers, the bed industry, now wants to turn their attention to men. 

The industry is basing their new strategy on the success of the ‘bigger-is-better’ mantra propagated by electronics manufacturers, which appeals to men’s most fundamental desire for all things super-sized, such as giant-screen TVs, surround sound music studios and home theaters, as well as other “man cave” furnishings .  According to Mr. Smith, “The hope: the new ‘man cave’ is the bed.” (more…)