The diet industry has always catered to women, and for years dieting as a preferred means of weight loss was seen as almost exclusively female. Diet products and services now, however, are growing savvy to a broad male market. The problem has never been that there isn’t a need: Weight loss is at least as much an issue for men as it is for women. The crux was always men’s attitudes toward dieting. What marketers are discovering is that, with the right positioning of their products, men are more willing to engage in a diet regimen. read more