Filed under: GROOMING | Tags: Activision, Albert Maysles, Brett Ratner, Brigitte Lacombe, CAA, Chad Pregracke, Discovery Channel, Guitar Hero, Mike Rowe, Mitchum, Sundance Channel
Andrew Hampp of Advertising Age reports on Mitchum’s partnership with CAA Marketing and film director Brett Ratner on a branded-entertainment campaign to pump some fresh energy into the venerable 40-year old deodorant/anti-perspirant brand.
Mr. Ratner commissioned the documentarian, Albert Maysles (“Grey Gardens” and “Gimme Shelter”) to find the “hardest working person in America.” The contest was promoted through magazine advertisements, TV spots, and social-media ads. “I’m looking for things that are alternative ways to market a brand,” said Ratner to Advertising Age. “I avoid coming up with the idea for commercials because that’s something outside my expertise. What was exciting was creating a concept that is reachable in many formats.” (more…)
Filed under: GROOMING | Tags: Baltimore Ravens, Chris Paul, Colgate, Derek Jeter, Dial, gillette, Isaiah Mustafa, Johnson & Johnson, Michael Strahan, nivea, Old Spice, P&G, Ray Lewis, Right Guard, Roger Federer, Terry Crews, Thierry Henry, Unilever
The men’s grooming category is exploding, and now represents a $20 billion market worldwide. Moreover, the men’s grooming category is estimated to increase 40% to $28 billion by 2014, according to Packaged Facts of Rockville, MD.
NYSportsjournalism.com reports that the high-flying men’s grooming market is forcing the category titans – P&G, Unilever, Colgate, Nivea, and Johnson & Johnson – to battle it out for pole position and lay claim as the men’s grooming category leader. (more…)
Filed under: GROOMING | Tags: ACNielsen, Beiersdorf, ChapFix, Claire's, gillette, Kiehl's, L'Oreal, Lotta Luv, Steph Fogelson, Unilever
Move over ladies! The lip balm category is exploding…for men. WWD’s Faye Brookman reported earlier this summer (July 16, 2010) that although there may be some lip balm options out there in the market for men, most are too cumbersome for guys to carry in their pockets. In an effort to design a product that is geared specifically for men, which is also less bulky and easier to tote, Lotta Luv is introducing ChapFix. (more…)
Ellen Byron of The Wall Street Journal (February 12, 2009) reports that instead of adding more blades, Gillette’s Fusion ProGlide will launch this June with ”several technological advancements, including blade edges that are so fine they can only be seen at high magnification, a ‘snow-plow guard’ that prevents hydroplaning and a new ergonomic grip that improves traction.”
“It’s not about blade count,” says Mathew Wohl, P&G’s general manager of male new products and shave care. (more…)
Filed under: GROOMING | Tags: Axe, Dial, NPD Group, Old Spice, Packaged Facts
What is strewn across teenage brothers’ Noah and Keenan Assaraf bathroom counter? How about 18 different containers of grooming products including body wash, face wash, exfoliator, exfoliating wash, body hydrator, body spray, deodorant, shaving cream, shampoo, conditioner, and the gold standard, hair gel. In a December 2007 report, market research firm Packaged Facts projected worldwide retail sales of grooming products for boys’ age 8 to 19 years at nearly $2 billion. And the market keeps growing. (more…)
Filed under: GROOMING | Tags: Axe, Dove, L'Oreal, nivea, Old Spice, P&G, Super Bowl, Unilever
For the first time since 2006, the Dove brand will be appearing in the Super Bowl. Dove is using the world’s biggest stage to promote the launch of a new line of cleansing products for men. The new Men&Care line is aimed at “men who are comfortable in their own skin and want to tap the moisturizing power of Dove products.”
Dove views the men’s personal care category as ripe for opportunity to boost sales. The men’s personal care market has grown steadily in the U.S., with such heavyweight brands already deeply vested in the category such as Procter & Gamble’s Old Spice, Unilever’s Axe, Nivea, and L’Oreal.
http://adage.com/superbowl10/article?article_id=141312
A recent New York Times story singled out Nivea for Men, Axe, and Old Spice as three of the trailblazers in the growing male body wash market. While the brands each hope to reach male consumers, they have sought to attract men through divergent platforms, either through multi-functionality—Nivea for Men Active 3 is a body wash, shampoo, and shaving gel—or as a means to increased sex appeal.
The category for these men’s products is growing more quickly than women’s or unisex, and the Times reports that, according to Mintel, the liquid body soap market grew to $733 million in 2008 from $480 million in 2003. Revenue is projected to top $1 billion in 2013. (more…)
These days, the hair on men’s chests, backs, arm pits has become suspect. Several recent online videos created by brands like Gillette, Nivea For Men, and Philips Norelco recast hair removal below the neck as the domain of average joes. New research indicates that more men are removing hair beyond five o’clock shadows to full blown body shaves. (more…)
Filed under: GROOMING
If 50 is indeed the new 30, the modern man needs to look the part. To that end, men are now turning to anti-aging lotions, creams, voodoo,and pretty much anything else they can get their hands on in an effort to stay young-looking and stave off their “distinguished” years. read more
