Natalie Zmuda of Advertising Age (September 7, 2010) reports that Pepsi plans to expand its Refresh Project to Europe, Latin America, and Asia, as well as continue the initiative in the U.S. and Canada in 2011. “When you look at the powerful movement that we are creating, there’s no question that we have on our hands something big,” says Ami Irazabal, marketing director at Pepsi. “Pepsi Refresh Project is going to be an integral part of the brand going forward. Each market is going to execute it differently, but it is a global branding platform.” (more…)