Surge of new websites target skittish male shoppers

A herd of new websites have hit the e-commerce trail targeting the elusive male shopper. As Ray A. Smith and Paul Stone reported in The Wall Street Journal (February 10, 2011), websites like Mr Porter are “aiming to crack the notoriously tough men’s market when it comes to clothes shopping.”

Mr Porter, a cousin of Natalie Massenet’s widely successful Net-a-Porter site for women, plans to appeal to men by featuring profiles of men from real life, including a banker, a painter, a motorbike designer, all of whom are wearing stylish clothes. Marketing efforts will differ from the Net-a-Porter women’s site which features “must-have” items and magazine style spreads. Mr Porter will only offer a select number of brands to men, based on their own internal research which suggests that men prefer a quicker, more selective shopping experience. (more…)



Study Reveals That Clothes Do Make The Man
January 4, 2011, 8:28 pm
Filed under: FASHION | Tags: , ,

Unlucky in love? Well, perhaps it’s time for a style upgrade. According to the findings from the inaugural nationwide Well-Dressed Men Survey commissioned by Men’s Wearhouse, not only are well-dressed men viewed as sexier, smarter, cooler, and more successful, but they also fare better in relationships than their sartorially-challenged counterparts. More than nine in ten (91%) of Americans claim that dressing well makes men appear more physically attractive, and three-quarters (75%) contend that that well-dressed men are more successful in the workplace than their colleagues. (more…)



3-D Eyewear Gets a Style Upgrade
December 7, 2010, 2:15 am
Filed under: FASHION | Tags: , , , , , , ,

While 3-D movies may be all the rage, the eyewear that you are given at the cineplex to watch these films is not.  But not to worry, relief is on the way.  Eyewear manufacturers like Oakley and fashion companies such as Gucci, Calvin Klein, and Nautica are all introducing lines of 3-D glasses. (more…)



Toning-Shoe Makers Set Their Sights on Men

Multi-tasking middle-aged women who do not have the time to go to a gym have turned the shoe-toning market into a $1.5 billion juggernaut in 2010, soaring from $300 million in 2009.  But in order to keep business booming, Veronica Dagher of The Wall Street Journal reports that toning-shoe companies are now targeting the husbands of these busy housewives. (more…)



Will the New “Wall Street” Influence Menswear Like The Original?

Christina Binkley of The Wall Street Journal (September 23, 2010) contends that what the HBO television show “Sex and the City” was for women’s fashion, the 1987 movie “Wall Street” was for menswear. And now with the September 24, 2010 release of the sequel, “Wall Street: Money Never Sleeps,” the fashion industry is deep in preparation for the expected influence that the new film is going to have on this generation of power-hungry men. (more…)



K-Swiss Partners with Kenny Powers to Reach Young Men

Tanya Irwin of MediaPost’s MarketingDaily (August 5, 2010) writes that footwear company K-Swiss is launching a new advertising and marketing campaign aimed at young males. The new ad campaign features the fictional character, Kenny Powers, played by Danny McBride,  to help promote the launch of K-Swiss’ new “Tubes” lightwear training footwear.  The ad campaign launched on August 2, 2010 and will lead into the second season of McBride’s HBO series “Eastbound & Down,” which debuts on September 26th. (more…)



Old-School is New-School

Old-school American prep for men is back with a vengeance. As Guy Trebay writes in The New York Times (July 23, 2010), since last year “designers have been relentlessly scouring the back pages of American sportswear for all things homegrown – the more obscure, hand-crafted, fuddy-duddy and arcane the better.”  American vintage apparel brands like Ray-Ban sunglasses, Filson wool vests, Red Wing boots, Gitman Oxford cloth shirts, Sperry Top-siders, and Woolrich Buffalo Check flannels are on everyone’s must-have lists.   (more…)



Online Fashion Boutiques Want to Reel in Men to Boost Sales

Online flash fashion boutiques have been such a huge hit with women over the last three years that they are now setting their sights on men. Women may be acutely aware of shopping sites like Gilt Groupe, Rue La La, Ideeli, and HauteLook, but that is not the case for men.

Ray Smith of The Wall Street Journal (July 22, 2010) reports that women comprise 75% of Gilt’s 2.5 million members, and for the other flash fashion retailers the numbers are similarly skewed: women represent 90% of HauteLook’s 2.7 million members and 70% of the 1.8 million members of Rue La La. Overall, women’s spending online more than double’s men’s – $9.6 billion compared to $4.3 billion during the last 12 month period ending in April, according to NPD Group.

(more…)



Men Get Spanx-ed

Celebrities like Tyra Banks, Janeane Garofalo and Wanda Sykes represent the multitude of women who have professed their profound affection for the Spanx line of modern girdles for the decade since this product hit the market. 

Now it’s men’s turn to share the love for these undergarments. According to Catherine Saint Louis of The New York Times (May 28, 2010), Spanx for Men has been a huge hit.

“We are selling them as quickly as Spanx can make them,” said Nickelson Wooster, the men’s fashion director at Neiman Marcus.  “Men may not be talking about it, but they’re buying it.”

(more…)



Denim Apparel: Too Much of a Good Thing?

According to The Wall Street Journal’s Ray Smith, denim apparel – clothing extending beyond the jean-pants standard – is making a comeback in shops and fashion magazines.  From denim leggings to jean shorts to head-to-toe denim outfits – denim apparel is making its way into department stores.

But does the trend in denim apparel run the risk of denim overload? According to authors Ellen Rakieten and Anne Coyle in their upcoming book “Undateable” who list 311 things men do that “gurantee they won’t be dating or having sex”, jean shorts ranks as the number one “don’t.” Wearing denim on denim ranks number 18 on their list. 

http://online.wsj.com/article/SB10001424052748703410004575029251485437736.html?mod=WSJ_LifeStyle_Lifestyle_5 

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