Filed under: ENTERTAINMENT | Tags: Apple, Conde Nast, Forrester Research, Glamour, GQ, iPad, Scott McDonald, The New Yorker
According to Advertising Age (October 12, 2010), Forrester Research reports that 5.25 million iPads have already been sold in the United States, and sales of the Apple device are projected to hit the 12 million mark by the conclusion of the 2010 holiday season. As tablet sales begin to hit critical mass, it is important for marketers to understand and gauge what is resonating with iPad consumers, two-thirds of whom are men. (more…)
Filed under: ENTERTAINMENT, FASHION | Tags: Burberry, Cartier, Charlie Sheen, Dunhill, Gucci, HBO, Hermès, Hickey Freeman, IWC, Josh Brolin, Marchesa, Michael Douglas, Oscar de la Renta, Pucci, Richemont, Sex and the City, Shia LaBoeuf, The Wall Street Journal, Vacheron Constantin, Vera Wang, Wall Street The Movie
Christina Binkley of The Wall Street Journal (September 23, 2010) contends that what the HBO television show “Sex and the City” was for women’s fashion, the 1987 movie “Wall Street” was for menswear. And now with the September 24, 2010 release of the sequel, “Wall Street: Money Never Sleeps,” the fashion industry is deep in preparation for the expected influence that the new film is going to have on this generation of power-hungry men. (more…)
Filed under: ENTERTAINMENT, TECHNOLOGY | Tags: Fox TV, Fringe, Glee, Lone Star, QR Codes
QR “quick-response codes” will be integrated with Fox’s advertising campaign to promote its 2011 fall season lineup. CBS has previously used QR codes for its shows, and now Fox will actively use the technology.
Known as Fox Codes, consumers will be able to use their camera-enabled smartphones – from a downloadable “QR Scanner” app – and scan magazine ads and static billboard ads of Fox shows such as “Lone Star,” Fringe,” and “Glee.”
Media Daily News reports that users of the Fox Codes will have access to additional show materials including “videos, first-look photos, behind-the-scene footages and exclusive cast interviews.”
Filed under: ENTERTAINMENT
Evidence of the modern man’s continued evolution can be seen in the personal qualities he prioritizes. According to a study conducted by Spike TV, two-thirds of men (67%) consider honesty the most important attribute they can possess. Being smart (54%), successful (53%), caring (51%), and good-humored (45%) rounded out the top five attributes in order of importance to men. Stereotypical values, like strength (32%), toughness (19%), athleticism (15%), and aggressiveness (11%), are no longer seen as the key ingredients of masculinity. read more
