Filed under: Uncategorized | Tags: Alison DaSilva, Ana Maria Irazabel, Ben Goldhirsh, Carol Cone, Cone, Edelman, Good, Good/Corps, IBM, KFC, Kirk Souder, Pepsi, PR Watch, Sebastian Buck, Starbucks, Susan G. Komen for the Cure, TBWA/Chiat/Day, The Pepsi Refresh Project, Toyota Prius
Andrew Adam Newman reports in The New York Times (May 12, 2011) that Good, the integrated media platform for people who want to live well and do good, is launching an agency, Good/Corps, to work with other companies on philanthropic initiatives.
Good is credited with helping to develop The Pepsi Refresh Project, which awarded more than $20 million to approximately 1,000 projects in 2010. The Pepsi Refresh Project encourages humanitarians to promote their causes on the Pepsi website and on Facebook, and consumers decide who should be awarded money by voting online. Now in its second year, Pepsi Refresh has been recognized by Forbes magazine as one of the five best social-media campaigns. (more…)
Although many marketers still think that women are responsible for the lion’s share of household purchasing decisions, a recent study about male shopping habits proves otherwise. Tanya Irwin of MediaPost’s Marketing Daily (April 25, 2011) reports on a new survey which shows that men play a crucial role in purchasing decisions, defying many of the stereotypes about them.
A web-based survey of 13,000 American adults who listen to rock, alternative, classic rock and sports radio stations, reveals that companies targeting mass audiences need to reconsider their long-held views about the value of men in their marketing communications’ and media buying strategies. (more…)
Filed under: FASHION, RETAIL | Tags: Alexander McQueen, American Express, Bain & Co, Balmain, Brad Pitt, Brooks Brothers, Cary Grant, Ermenegildo Zegna, Gene Kelly, Gilt Groupe, Gilt Man, Golden Globes, J. Crew, Jeremy Langmead, John Lobb, Mr. Porter, Natalie Massenet, Neiman Marcus, Net-A-Porter, NPD Group, Richemont, Saks Fifth Avenue, The Wall Street Journal, Toby Bateman
A herd of new websites have hit the e-commerce trail targeting the elusive male shopper. As Ray A. Smith and Paul Stone reported in The Wall Street Journal (February 10, 2011), websites like Mr Porter are “aiming to crack the notoriously tough men’s market when it comes to clothes shopping.”
Mr Porter, a cousin of Natalie Massenet’s widely successful Net-a-Porter site for women, plans to appeal to men by featuring profiles of men from real life, including a banker, a painter, a motorbike designer, all of whom are wearing stylish clothes. Marketing efforts will differ from the Net-a-Porter women’s site which features “must-have” items and magazine style spreads. Mr Porter will only offer a select number of brands to men, based on their own internal research which suggests that men prefer a quicker, more selective shopping experience. (more…)
