Filed under: TECHNOLOGY
MediaPost (April 12, 2011) reports that MGH recently commissioned a study among smartphone users to determine the usage of QR codes. More than seven in ten (72%) respondents indicated that they would be likely to recall an ad with a QR (Quick Response) code. A QR code uses barcode-like images containing messages that can be unlocked by using an application (e.g. Micrsoft Tag, Google Goggles, Stickybits, etc.) on a smartphone. (more…)
Filed under: RETAIL | Tags: Business Week, gillette, JWT, Ken Featherston, Ogilvy, The Hub, Tide, Wharton, Yahoo
Ken Featherston, senior partner, activation strategy and planning for JWT/OgilvyAction writes in the March/April 2011 edition of the marketing newsletter The Hub that the male shopper has evolved because of changing societal roles and perceptions, and therefore, needs to play a greater role in retailers’ marketing mix.
Mr. Featherston implores brands to open the aperture and include men in their marketing messaging, citing the missed opportunity as men too frequently are a marketing afterthought. “This is a big miss if you look at the important role that men play in today’s household tasks, decision making and routine shopping,” writes Mr. Featherston. “Changing spending habits due to the recession and the ever-evolving male shopping role, marketers must think beyond conventional wisdom to succeed. Marketers have the opportunity to empathize with these men and their new roles in the household, empowering them to be successful without sacrificing their masculine qualities.” (more…)
