Gen Y, the 75 million Americans age 12-29, represents the largest generational cohort since those much-ballyhooed baby boomers. Erik Sass of MediaDailyNews reports that a new study was conducted by L2, a think-thank which specializes in digital innovation, to examine Gen Y’s media consumption habits, specifically the cohort’s most affluent members.

The L2 study was based on an international survey of 535 young adults who expect to be earning more than $80,000 per year in the near future. Of particular importance, the study delved into the implications for luxury marketers aiming to connect with Gen Y consumers who are more focused on premium brands. The study provides several compelling trends and statistics that should be of significant import for marketers who are planning their media strategy over the next 12-18 months. (more…)