Filed under: Uncategorized
Even though consumers do not always care to admit it, celebrity endorsements in print advertisement generate meaningful impact by raising awareness and driving purchase intent. According to the Starch Advertising Research, print advertisements containing a celebrity endorser generated 9.4% higher consumer readership than ads without a celebrity endorser. Additionally, print ads containing an entertainment celebrity garnered 15.1% more readership, on average, than ads without a celebrity.
“In general, very few consumers will admit that a celebrity endorsement influences their decision to buy a product,” said Anne Marie Kelly, SVP Marketing & Strategic Planning at GfK MRI. “However, in terms of helping with the first task in filling up the purchase funnel–getting consumers to read your ad–these data show that a celebrity endorsement moves the readership needle in magazines.”
The New York Times (February 28, 2011)
Filed under: RETAIL
In a survey among nearly 9,300 shoppers, Zappos.com was selected as the top retailer for customer service in the sixth annual NRF Foundation/American Express Customers’ Choice Survey, conducted by BIGresearch in Sepember 2010.
“In a time when many retailers are competing on price, customer service becomes an oustanding way to stand out in the eyes of the consumer,” said Kathy Mance, Executive Director of the NRF Foundation. “These retailers have done a great job of distinguishing themselves from their competition.”
“One of the most interesting trends we’ve seen is that the list of retailers continues to evolve as customer service changes with the times,” added Christopher Hollins, Vice President, American Express Global Merchant Services.
Top 10 Retailers in Customer Service
- Zappos.com
- Amazon.com
- LL Bean
- Overstock.com
- Lands’ End
- JC Penney
- Kohl’s
- QVC
- Nordstrom
- Newegg
Source: NRF/American Express 2010 Customer Service survey, conducted by BIGresearch (September 2010) among 9,291 respondents
Filed under: MASCULINITY | Tags: ADT Security Services, Arm & Hammer, Church & Dwight Co., CVS, Depend, Diamond Foods, Emerald Snack Nut Line, Invesco, Kimberly Clark Corp., Kleenex, Kohler, Ocean Spray, Sherwin-Williams, Walgreen
The baby boomer generation – born between 1946 and 1964 – is turning conventional wisdom about marketing to seniors upside down. With the oldest boomers of this generation getting set to turn 65 and retire this year, corporate America is recalibrating the marketing of their products and services to accommodate their best customers’ needs. The most important thing for companies to remember when targeting these aging boomers is not to remind them that they have aged. Even the oldest boomers still feel young at heart, and desire be marketed along that vein. (more…)
Filed under: TECHNOLOGY | Tags: Biz Stone, Coca-Cola, Conan O'Brien, Dick Costolo, Evan Williams, Facebook, Fred Wilson, Google, Microsoft, MySpace, Starbucks, Stephen Colbert, Twitter, Virgin America
Jessica Guynn of the Los Angeles Times (January 30, 2011) reports that 2010 marked the year that Twitter became a worldwide phenomenon, and 2011 will be the year that Twitter tranlates its cultural impact into meaningful revenue. EMarketer estimates that Twitter will reel in $150 million in revenue in 2011 – triple its revenue of $45 million in 2010. By 2012, revenue is estimated to hit $250 million. (more…)
