Come Christmas, Jewelers Rely on Last-Minute Men

According to an article by Stephanie Clifford of The New York Times (December 23, 2010), jewelers rely on procrastinating men right before Christmas to boost sales. Affectionately known in the retail world as “desperation week,” spending on jewelry, in particular, stands out, spiking high at the end of the holiday season because of these so-called ‘last-minute men.’ (more…)



10 Tips for Effective Marketing to Millennials in 2011
January 5, 2011, 8:21 pm
Filed under: MASCULINITY | Tags: , , ,

Tina Wells, writing for MediaPost’s Engage: Gen Y blog, provides marketers with her top 10 tips for 2011.  Here are Ms. Wells’ key tools for effective marketing to Millennials. (more…)



Study Reveals That Clothes Do Make The Man
January 4, 2011, 8:28 pm
Filed under: FASHION | Tags: , ,

Unlucky in love? Well, perhaps it’s time for a style upgrade. According to the findings from the inaugural nationwide Well-Dressed Men Survey commissioned by Men’s Wearhouse, not only are well-dressed men viewed as sexier, smarter, cooler, and more successful, but they also fare better in relationships than their sartorially-challenged counterparts. More than nine in ten (91%) of Americans claim that dressing well makes men appear more physically attractive, and three-quarters (75%) contend that that well-dressed men are more successful in the workplace than their colleagues. (more…)




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