Stuart Elliott of The New York Times (November 2, 2010) reports that a recent study conducted by the trade publication PR Week and Barkley, an agency in Kansas City, MO, debunks the notion that cause marketing – “doing well” by “doing good” – connects more persuasively and meaningfully with women than men.  The 2010 edition of the PR Cause survey found that men were nearly as supportive of cause marketing campaigns as women.

Indeed, 88% of male respondents said they believed that it was important for companies to support causes; last year, 91% of female respondents agreed with that statement. (more…)