Filed under: ENTERTAINMENT | Tags: Apple, Conde Nast, Forrester Research, Glamour, GQ, iPad, Scott McDonald, The New Yorker
According to Advertising Age (October 12, 2010), Forrester Research reports that 5.25 million iPads have already been sold in the United States, and sales of the Apple device are projected to hit the 12 million mark by the conclusion of the 2010 holiday season. As tablet sales begin to hit critical mass, it is important for marketers to understand and gauge what is resonating with iPad consumers, two-thirds of whom are men. (more…)
Filed under: GROOMING | Tags: Activision, Albert Maysles, Brett Ratner, Brigitte Lacombe, CAA, Chad Pregracke, Discovery Channel, Guitar Hero, Mike Rowe, Mitchum, Sundance Channel
Andrew Hampp of Advertising Age reports on Mitchum’s partnership with CAA Marketing and film director Brett Ratner on a branded-entertainment campaign to pump some fresh energy into the venerable 40-year old deodorant/anti-perspirant brand.
Mr. Ratner commissioned the documentarian, Albert Maysles (“Grey Gardens” and “Gimme Shelter”) to find the “hardest working person in America.” The contest was promoted through magazine advertisements, TV spots, and social-media ads. “I’m looking for things that are alternative ways to market a brand,” said Ratner to Advertising Age. “I avoid coming up with the idea for commercials because that’s something outside my expertise. What was exciting was creating a concept that is reachable in many formats.” (more…)
Filed under: FASHION | Tags: Adidas, Joe Montana, New Balance, Reebok, Skechers, The Wall Street Journal, toning-shoes, Wayne Gretzky
Multi-tasking middle-aged women who do not have the time to go to a gym have turned the shoe-toning market into a $1.5 billion juggernaut in 2010, soaring from $300 million in 2009. But in order to keep business booming, Veronica Dagher of The Wall Street Journal reports that toning-shoe companies are now targeting the husbands of these busy housewives. (more…)
