Filed under: RETAIL, TECHNOLOGY | Tags: Best Buy, Dunkin' Donuts, Home Depot, Interpublic Group of Cos., IPG Media Lab, J.C. Penney, Shopkick, Stop & Shop Supermarkets, Veronis Suhler Stevenson Partners
Emily Steel of The Wall Street Journal (August 26, 2010) reports that marketing companies are experimenting with a host of new digital technologies to pitch to consumers while they shop, including interactive dressing room mirrors, kiosks with virtual customer-service agents, and digital scanners that offer personalized discounts.
Interpublic Group of Cos. (IPG) new retail center at its Media Lab in Los Angeles is testing ways for marketers to develop deeper connections with consumers, and to better understand what activates consumers to buy products and services. Interpublic is trying to help companies think differently about the role of the retail store, in order to better compete against the interactive experiences that consumers engage in when shopping online. (more…)
Filed under: GROOMING | Tags: Baltimore Ravens, Chris Paul, Colgate, Derek Jeter, Dial, gillette, Isaiah Mustafa, Johnson & Johnson, Michael Strahan, nivea, Old Spice, P&G, Ray Lewis, Right Guard, Roger Federer, Terry Crews, Thierry Henry, Unilever
The men’s grooming category is exploding, and now represents a $20 billion market worldwide. Moreover, the men’s grooming category is estimated to increase 40% to $28 billion by 2014, according to Packaged Facts of Rockville, MD.
NYSportsjournalism.com reports that the high-flying men’s grooming market is forcing the category titans – P&G, Unilever, Colgate, Nivea, and Johnson & Johnson – to battle it out for pole position and lay claim as the men’s grooming category leader. (more…)
Filed under: ENTERTAINMENT, FASHION | Tags: Burberry, Cartier, Charlie Sheen, Dunhill, Gucci, HBO, Hermès, Hickey Freeman, IWC, Josh Brolin, Marchesa, Michael Douglas, Oscar de la Renta, Pucci, Richemont, Sex and the City, Shia LaBoeuf, The Wall Street Journal, Vacheron Constantin, Vera Wang, Wall Street The Movie
Christina Binkley of The Wall Street Journal (September 23, 2010) contends that what the HBO television show “Sex and the City” was for women’s fashion, the 1987 movie “Wall Street” was for menswear. And now with the September 24, 2010 release of the sequel, “Wall Street: Money Never Sleeps,” the fashion industry is deep in preparation for the expected influence that the new film is going to have on this generation of power-hungry men. (more…)
According to a new Harris Poll of U.S. adults, when Americans age 18 and older were asked if they would want to be richer, thinner, smarter, or younger, 43% claimed that they would want to be richer, representing the highest desired attribute by a two to one margin. More than one in five Americans (21%) would prefer to be thinner, 14% said smarter and 12% wanted to be younger.
However, the most desired traits varied significantly by gender. (more…)
Filed under: GROOMING | Tags: ACNielsen, Beiersdorf, ChapFix, Claire's, gillette, Kiehl's, L'Oreal, Lotta Luv, Steph Fogelson, Unilever
Move over ladies! The lip balm category is exploding…for men. WWD’s Faye Brookman reported earlier this summer (July 16, 2010) that although there may be some lip balm options out there in the market for men, most are too cumbersome for guys to carry in their pockets. In an effort to design a product that is geared specifically for men, which is also less bulky and easier to tote, Lotta Luv is introducing ChapFix. (more…)
Filed under: FOOD | Tags: Ami Irazabal, Coke, Pepsi, Refresh Project, Super Bowl
Natalie Zmuda of Advertising Age (September 7, 2010) reports that Pepsi plans to expand its Refresh Project to Europe, Latin America, and Asia, as well as continue the initiative in the U.S. and Canada in 2011. “When you look at the powerful movement that we are creating, there’s no question that we have on our hands something big,” says Ami Irazabal, marketing director at Pepsi. “Pepsi Refresh Project is going to be an integral part of the brand going forward. Each market is going to execute it differently, but it is a global branding platform.” (more…)
Filed under: FASHION, Uncategorized | Tags: Danny McBride, David Nichols, Eastbound & Down, HBO, Jeremy Shockey, K-Swiss, Kenny Powers, Patrick Willis, Urijah Faber
Tanya Irwin of MediaPost’s MarketingDaily (August 5, 2010) writes that footwear company K-Swiss is launching a new advertising and marketing campaign aimed at young males. The new ad campaign features the fictional character, Kenny Powers, played by Danny McBride, to help promote the launch of K-Swiss’ new “Tubes” lightwear training footwear. The ad campaign launched on August 2, 2010 and will lead into the second season of McBride’s HBO series “Eastbound & Down,” which debuts on September 26th. (more…)
