Filed under: ENTERTAINMENT, TECHNOLOGY | Tags: Fox TV, Fringe, Glee, Lone Star, QR Codes
QR “quick-response codes” will be integrated with Fox’s advertising campaign to promote its 2011 fall season lineup. CBS has previously used QR codes for its shows, and now Fox will actively use the technology.
Known as Fox Codes, consumers will be able to use their camera-enabled smartphones – from a downloadable “QR Scanner” app – and scan magazine ads and static billboard ads of Fox shows such as “Lone Star,” Fringe,” and “Glee.”
Media Daily News reports that users of the Fox Codes will have access to additional show materials including “videos, first-look photos, behind-the-scene footages and exclusive cast interviews.”
Filed under: MASCULINITY
Although men are reluctant to express their feelings with other men, don’t dismiss male friendships as inferior to female friendships, writes Jeffrey Zaslow of The Wall Street Journal. “If we use a women’s paradigm for friendship, we’re making a mistake,” says Geoffrey Greif, a professor at the University of Maryland’s School of Social Work, who has studied how nearly 400 men maintain their friendships. (more…)
