Old-School is New-School

Old-school American prep for men is back with a vengeance. As Guy Trebay writes in The New York Times (July 23, 2010), since last year “designers have been relentlessly scouring the back pages of American sportswear for all things homegrown – the more obscure, hand-crafted, fuddy-duddy and arcane the better.”  American vintage apparel brands like Ray-Ban sunglasses, Filson wool vests, Red Wing boots, Gitman Oxford cloth shirts, Sperry Top-siders, and Woolrich Buffalo Check flannels are on everyone’s must-have lists.   (more…)



Online Fashion Boutiques Want to Reel in Men to Boost Sales

Online flash fashion boutiques have been such a huge hit with women over the last three years that they are now setting their sights on men. Women may be acutely aware of shopping sites like Gilt Groupe, Rue La La, Ideeli, and HauteLook, but that is not the case for men.

Ray Smith of The Wall Street Journal (July 22, 2010) reports that women comprise 75% of Gilt’s 2.5 million members, and for the other flash fashion retailers the numbers are similarly skewed: women represent 90% of HauteLook’s 2.7 million members and 70% of the 1.8 million members of Rue La La. Overall, women’s spending online more than double’s men’s – $9.6 billion compared to $4.3 billion during the last 12 month period ending in April, according to NPD Group.

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Men Get Spanx-ed

Celebrities like Tyra Banks, Janeane Garofalo and Wanda Sykes represent the multitude of women who have professed their profound affection for the Spanx line of modern girdles for the decade since this product hit the market. 

Now it’s men’s turn to share the love for these undergarments. According to Catherine Saint Louis of The New York Times (May 28, 2010), Spanx for Men has been a huge hit.

“We are selling them as quickly as Spanx can make them,” said Nickelson Wooster, the men’s fashion director at Neiman Marcus.  “Men may not be talking about it, but they’re buying it.”

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