Filed under: RETAIL, TECHNOLOGY | Tags: Forrester, geo-fencing, Paul Gelb, Placecast, Publicis Groupe, Razorfish, The New York Times, the North Face
As part of its new marketing campaign, the North Face, the outdoor apparel and gear company, is sending mobile users text messages as soon as they get near one of their stores.
For years marketers have been fascinated by the advertising potential of the mobile channel because of cell phones’ ubiquity, over 230 million Americans own a cell phone, and because they send signals about shoppers’ locations. Claire Cain Miller of The New York Times (February 23, 2010) reports that “the dream has been to send people ads tailored to their location, like a coupon for a cappuccino when passing a coffee shop.” (more…)
Filed under: RETAIL | Tags: Coach, Dolce & Gabbana, Hermès, NPD Group, Ralph Lauren, Rhinelander Museum, Salvatore Ferragamo, The Wall Street Journal
In the February 11, 2010 edition of The Wall Street Journal, Christina Passariello and Ray Smith report that an increasing number of high-end fashion houses are opening men’s stores. Hermès opened its first men’s store in February, and Coach plans to open its first men’s boutique in May. Meanwhile, Ralph Lauren is converting its Rhinelander Mansion into a men’s store this fall, while Dolce & Gabbana and Salvatore Ferragamo have been creating stores specifically designed for men in recent years. (more…)
According to Mediamark Research & Intelligence (MRI), more teens are choosing texting over instant messaging as their preferred channel of communication. Nearly 6 in 10 (57%) teenagers report that they text messaged (SMS) on their mobile phones in the past month, compared to 42% who instant messaged (IM) over the same period of time.
The number of teens who text has increased 50% since 2007, while teens who IM has declined (-13%) during the same time frame. Anne Marie Kelly, SVP, Marketing & Strategic Planning at MRI, reports on the pervasive influence of text messaging in teens’ lives. (more…)
Ellen Byron of The Wall Street Journal (February 12, 2009) reports that instead of adding more blades, Gillette’s Fusion ProGlide will launch this June with ”several technological advancements, including blade edges that are so fine they can only be seen at high magnification, a ‘snow-plow guard’ that prevents hydroplaning and a new ergonomic grip that improves traction.”
“It’s not about blade count,” says Mathew Wohl, P&G’s general manager of male new products and shave care. (more…)
Filed under: GROOMING | Tags: Axe, Dial, NPD Group, Old Spice, Packaged Facts
What is strewn across teenage brothers’ Noah and Keenan Assaraf bathroom counter? How about 18 different containers of grooming products including body wash, face wash, exfoliator, exfoliating wash, body hydrator, body spray, deodorant, shaving cream, shampoo, conditioner, and the gold standard, hair gel. In a December 2007 report, market research firm Packaged Facts projected worldwide retail sales of grooming products for boys’ age 8 to 19 years at nearly $2 billion. And the market keeps growing. (more…)
