Filed under: FASHION | Tags: Banana Republic, Britney Spears, Dolce & Gabbana D&G, Gap, Gilded Age, J. Crew, Justin Timberlake, Macy's, Ralph Lauren, Saks Fifth Avenue
According to The Wall Street Journal’s Ray Smith, denim apparel – clothing extending beyond the jean-pants standard – is making a comeback in shops and fashion magazines. From denim leggings to jean shorts to head-to-toe denim outfits – denim apparel is making its way into department stores.
But does the trend in denim apparel run the risk of denim overload? According to authors Ellen Rakieten and Anne Coyle in their upcoming book “Undateable” who list 311 things men do that “gurantee they won’t be dating or having sex”, jean shorts ranks as the number one “don’t.” Wearing denim on denim ranks number 18 on their list.
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Filed under: FASHION | Tags: American Apparel, Brooks Brothers, Gap, Mad Men, NPD Group, Paul Stuart, Ralph Lauren, Topman
According to David Colman of The New York Times (December 17, 2009), “Mad Men” has become modern men’s version of what “Sex and the City” was for contemporary women. But what is often overlooked about the “Mad Men” phenomenon is the fashion paradox it represents. In the show, the older men are the best dressed characters, while the young copywriters are too cool and rebellious to even wear a tie. (more…)
Filed under: GROOMING | Tags: Axe, Dove, L'Oreal, nivea, Old Spice, P&G, Super Bowl, Unilever
For the first time since 2006, the Dove brand will be appearing in the Super Bowl. Dove is using the world’s biggest stage to promote the launch of a new line of cleansing products for men. The new Men&Care line is aimed at “men who are comfortable in their own skin and want to tap the moisturizing power of Dove products.”
Dove views the men’s personal care category as ripe for opportunity to boost sales. The men’s personal care market has grown steadily in the U.S., with such heavyweight brands already deeply vested in the category such as Procter & Gamble’s Old Spice, Unilever’s Axe, Nivea, and L’Oreal.
http://adage.com/superbowl10/article?article_id=141312
