Filed under: MASCULINITY
Alex Mindlin of The New York Times (July 6, 2009) reports that a paper published in the Journal of Marketing rejects the conventional wisdom that women are more loyal customers than men. It seems that loyalty by gender varies by the group dynamic, or the lack of one. Case in point, the study finds that women are more loyal than men to individual service providers, like hairdressers; but men exhibit more loyalty to groups and companies, like barbershops. (more…)
These days, the hair on men’s chests, backs, arm pits has become suspect. Several recent online videos created by brands like Gillette, Nivea For Men, and Philips Norelco recast hair removal below the neck as the domain of average joes. New research indicates that more men are removing hair beyond five o’clock shadows to full blown body shaves. (more…)
