Filed under: GROOMING
If 50 is indeed the new 30, the modern man needs to look the part. To that end, men are now turning to anti-aging lotions, creams, voodoo,and pretty much anything else they can get their hands on in an effort to stay young-looking and stave off their “distinguished” years. read more
Filed under: HEALTH
The diet industry has always catered to women, and for years dieting as a preferred means of weight loss was seen as almost exclusively female. Diet products and services now, however, are growing savvy to a broad male market. The problem has never been that there isn’t a need: Weight loss is at least as much an issue for men as it is for women. The crux was always men’s attitudes toward dieting. What marketers are discovering is that, with the right positioning of their products, men are more willing to engage in a diet regimen. read more
Filed under: MASCULINITY
More than ever, single men are entering into exceedingly fulfilling emotional relationships with—believe it or not—other men. read more
Filed under: ENTERTAINMENT
Evidence of the modern man’s continued evolution can be seen in the personal qualities he prioritizes. According to a study conducted by Spike TV, two-thirds of men (67%) consider honesty the most important attribute they can possess. Being smart (54%), successful (53%), caring (51%), and good-humored (45%) rounded out the top five attributes in order of importance to men. Stereotypical values, like strength (32%), toughness (19%), athleticism (15%), and aggressiveness (11%), are no longer seen as the key ingredients of masculinity. read more
Filed under: RETAIL
According to a recent study commissioned by GQ magazine, “What Men Are Buying,” male consumers are scaling back the volume of their purchases, but almost unanimously they are refusing to compromise on quality. Men may be lingering longer at the sale racks, and learning to seek out the best deals through comparison-shopping, but ultimately they are still purchasing the same quality goods they always have, rejecting the idea that higher quality should be sacrificed just to save a buck.
